LAHORE : (Thursday, July 15, 2010): Punjab University Institute of Communication Studies (ICS) has achieved another milestone by publishing its research journal titled “Journal of Media Studies (JMS)”, ISSN 1812-7592. The journal shows the firm determination and tireless efforts of Director ICS and the Chief Editor Dr Ahsan Akhtar Naz and his team under the visionary leadership of Dean Faculty of Social & Behavioural Sciences and the Executive Chief Editor Prof Dr Mughees-ud-Din Sheikh, for producing such a scholarly publication. The current issue contributed by local, national and international scholars, contains research articles on portrayal, responsibilities, role and the challenges faced by the media & journalists today. Dr Bushra H Rahman is the Editor of JMS while the Editorial Board comprises of more than 50 percent foreign scholars from academically advanced countries including USA , Canada , Norway , Poland and Malaysia . The JMS is an interdisciplinary, bi-annual and blind reviewed publication following HEC criteria. This journal will open up new avenues for the scholars and other media practitioners to share their research work in the field of media & communication studies according to international standards. The journal is available in print as well as can be accessed at www.jms.edu.pk .