By Saleh Sikandar · Friday, Jan 21, 2011 0 Comments

Mobilink Jazz now offers you Jazz Ringtone Bundle, which allows you to download up to“7” ringtones within a period of “7” days for Rs.7+tax only.

This service is available for both Jazz and indigo customers

Subscription Process:

SMS “Subs” to 6787Charges: Rs. 7+tax/week

Ringtone download process:

SMS “Menu” to 6789

Following menu will be available for the customer;

ReligiousAsian HitsPakistani HitsRegionalEnglish SongsClassics

Terms and Conditions:

GPRS charges will apply when downloading true tonesMenu will change every week, so users will always have new songs to choose fromSubscriber needs to have GPRS enabled connection to download true and polyphonic ringtonespixel Mobilink Jazz Brings Ringtones Bundle Offer If you like this post then you may also like receiving latest interesting stories Every Morning in your email Click here to Subscribe

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Tags: bundle, jazz, Mobilink, PR, ring back tone, ring tones, Service, VAS

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By Mehwish Khan · Wednesday, Jan 19, 2011 1 Comment

As per PTA, the cellular mobile Industry of Pakistan achieved 100 million subscription mark in year 2010.

In order to commemorate this landmark achievement, Pakistan Telecommunication Authority (PTA) organized 100 million cellular subscription celebration event at Pakistan National Council of Arts (PNCA).

During this landmark ceremony Prime Minister of Pakistan Syed Yousaf Raza Gilani, was the Chief guest.

Federal Minister for Information Technology & Telecom, Sardar Aseff Ahmed Ali, Chairman PTA Dr. Mohammed Yaseen, Federal Ministers, Federal Secretaries, Representatives from Awan-e-Sadar, Prime Minister Secretariat, Ministry of Foreign Affairs, Regulatory Authorities, IT & telecom industry experts, CEOs of telecom companies, and media representatives attended the event.

gilani PTA 300x140 PTA Organized an Event to Celebrate 100 Million Cellular SubscriptionsPrime Minister Syed Yusuf Raza Gilani on the occasion said the government was committed to facilitate development of communication infrastructure in the country through a well defined regulatory policy and legislative framework.

Prime Minister said:

“Our telecom policy is characterized by a mix of public-private partnership and policy of deregulation. Critical reforms have been introduced in this sector under the umbrella of National ICT Research & Development Fund and Universal Service Fund.

I am sure that with sustained policy focus and dedication of IT professionals, the government would continue to achieve successes in this sector. The success of cellular mobile industry has become an exemplary model of coordinated efforts between the government, the industry and the policy makers.

I understand that more than 61% of population and over 92% of land area is now covered by cellular services. It is an ample justification of the fact that cellular mobile revolution has taken over the whole country connecting millions of people, thousands of job opportunities and adding billions of rupees to the national exchequer”, said the Prime Minister, Syed Yusaf Raza Gillani.

The competition in the cellular market has reached its apex as operators are introducing new services, bringing tariffs down and improving customer services. Government’s pro-industry reforms and investor-friendly policies have made Pakistan a lucrative investment attraction for the global community.

The telecom industry is flourishing due to the presence of renowned multinationals in the sector ensuring a respectable share of telecom in the total FDI of the country, the Prime Minister added.

The Prime Minister said the most impressive aspect of cellular revolution is the macro- and micro- effects on the nation’s economy. Telecom is one of the most thriving sectors in the economic growth, which brought over US 11 billion dollars of investment during the last five years, he said adding at the international level, Pakistan is a respected and recognized polity in the telecom circles, being awarded with highest honors by renowned telecom institutions like ITU, GSMA, SAMENA.

He said the stakeholders must not forget the aspirations and expectations of the consumers, who have made this achievement possible by putting their money, time and trust in these services and their providers.

Better quality of service, fair tariffs, amiable customer and innovative value added services can turn these 100 million subscribers into 100 million opportunities for stakeholders to venture into new paradigms and explore new possibilities, he added.

He expressed the hope that the upcoming 3G licensing would inculcate a new incentive for operators and consumers alike.

“I expect that the relevant quarters would speed up the necessary procedures in this regard.”He congratulated all the stakeholders who truly collaborated and coordinated their efforts for the success of telecom industry in Pakistan.

“I am sure that telecom industry of Pakistan will continue to achieve prestige and honour in the future too,” the Prime Minister said.

Minister for Information Technology, Sardar Assef Ahmed Ali said

Telecom sector has significant contribution to the GDP and the future of Pakistan lies in this sector.Telecom sector has become biggest contributor to tax revenue of the country, the minister said, adding that the number of mobile users is more than the registered voters in Pakistan.

Earlier, Chairman PTA, Dr. Mohammad Yaseen in his welcome address said:

Telecom sector in Pakistan is the biggest in SAARC region and attracted &6.3 billion investment out of total investment of &11 billion. He said this sector contributed $332 million revenue to the national exchequer during the last three year.

CEO of Mobilink, Rashid Khan said that telecom industry in Pakistan is a lucrative market for foreign investors. He said, in each minute 4,30,000 SMSs and 60,000 voice messages are sent through mobile phones.

This historical event will long be remembered not only by the regulator but also by the Government of Pakistan without who’s fair and friendly policies it could not have been possible to achieve 100 million subscription mark. During the ceremony Pakistan Post representative presented a commemorative stamp to the Prime Minister of Pakistan which has been issued on this occasion.

History of Cellular Telephony in Pakistan:

Pakistan telecom industry was growing at an astounding pace after the deregulation of the sector. The mobile sector growth has been extraordinary and this sector has become a model for other countries across the world.

A number of factors have played role in it including investor friendly government policies and healthy competition introduced by the Government which has encouraged operators to an extra mile for making a strong subscriber base. The predictions, estimates and forecasts made for Pakistan mobile industry proved to be counterfactual and the subscriber base proceeded with growth higher than the forecasted one.

Mobile services in Pakistan started in 1995 and three operators Instaphone, Paktel and Mobilink were providing services to only 68,038 subscribers on exorbitant rates. In order to give choice to the people of Pakistan, Ufone a subsidiary of PTCL was given license to operate mobile services in year 2000.

With the consent of the Government the Regulator implemented the Calling Party Pays Regime in 2001 which gave boost to the subscriber base and it crossed 1 million in 2002. (1.7 million Subscribers in 2002).

In 2003 deregulation was introduced in the mobile sector of Pakistan through Mobile Cellular Policy. Telenor & Warid were awarded two new mobile licenses in 2004 against the price of 291 million dollar each and they started their operations in 2005. There was competition with 6 operators which gave boost to mobile subscribers base and it crossed 12 million in 2005.

Telecom Industry showed signs of maturity with competition in 2007 and operators were providing services to 68 million subscribers. In year 2009 subscribers crossed figure of 95 million. In June 2010 mobile subscribers reached 99.4 million.

PTA says that it will continue to ensure provision of best telecom services to the citizens of Pakistan. Its main objective is to make the telecom sector an even stronger and vital asset to national economy. PTA hopes to continue its efforts in this direction.

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College principals in a fix over minimum attendance rule
Karachi, Jan 17: Poor law and order prevailing in the city since the start of the current academic session, especially in the wake of recent targeted killings, has resulted in massive decline in attendance at public sector colleges in particular and at private colleges in general, leaving no choice for principals to issue unlawful certificates of 75 attendance to students, a requirement mandatory for appearing in annual examinations.

Confirming that the worst law and order situation the city periodically witnessing over the past one year was keeping students away from their educational institutions, Sindh Professors and Lecturers Association (SPLA) secretary Prof Iftikhar Azmi said that attendance at public sector colleges located in the inner areas of the city had decreased by more than 50 per cent and even less than that in the colleges located in the suburbs – specially those falling under the jurisdiction of Orangi, Malir, Lyari, Landhi, Korangi and Shah Faisal towns.

“In fact, principals of the colleges are compelled to issue unlawful certificates of 75 per cent mandatory attendance to the students of their respective colleges,” he said.

He said that the problem of shrinking number of academic days for the first-year students of public sector colleges whose process of admissions under the centralised admission policy was delayed by months had become a more complex issue this year mainly because of the poor law and order situation prevailing in the metropolis for the past four to five years.

Describing the poor law and order situation as alarming, he said that parents often prefer not to send their children to their educational institutions whenever riots erupted in the city following targeted killings and, as such, attendance at most of the colleges, particularly at those located in Orangi, Malir, Lyari, Landhi, Korangi, had become quite thin.

Giving an example of the DJ Government Science College located in the heart of the city, he said that the attendance even at this college on average remained about 50 per cent so that one could imagine what would be the case in other colleges of the metropolis.

When he was asked if the recent Sindh education department decision of increasing the timings of colleges by one-and-half hour would help students to complete their course before their examinations, Prof Azmi said that it would not help much because science students already used to stay at their colleges up to 2.30pm or 3pm doing their practical courses.

“How can students, specially those belonging to first-year classes, complete their courses in just 130 days when there is an acute shortage of teachers,” he said, adding that there was a shortage of around 3,500 teachers in public sector colleges across Sindh and of them, more than 2,000 teachers were required in government colleges of the metropolis alone.

Prof Azmi, who teaches at the DJ Science College, said that even at his college where over 2,220 students studied, there were only nine associate professors against 18 sanctioned posts, besides there was a shortage of five assistant professors and 24 lecturers.

“Isn’t it a joke that there are only two teachers of English for over 2,220 students,” he remarked.

Endorsing the views of Prof Azmi, SPLA president Prof Ather Hussain Mirza said that on the one hand there was an acute shortage of teachers at government colleges across Sindh and, on the other, their science laboratories were also ill-equipped. Dawn

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‘Lyari Medical College to meet PMDC criteria’
Karachi: The Pakistan Medical and Dental Council (PMDC) supports establishment of new medical colleges in the country, including the proposed Shaheed Benazir Bhutto Medical College in the Lyari area of Karachi to meet a shortage of doctors in the country.

PMDC President Prof Sibtul Hasnain Syed said this to journalists at a conference on ‘Building Bridges for Medical Education Reforms” organised by the Dow University of Health Sciences (DUHS) on Saturday.

The professor said the envisaged medical college in the downtrodden area of Lyari would meet the PMDC criteria that include the minimum 60 percent marks for candidates aspiring to seek admission to any medical college in the country.

Similarly, he said, that the college was also on its way to hire services of faculty in basic medical sciences as well as clinical sciences.

The college was already annexed with the Lyari General Hospital manned by senior medical professionals, he noted.

Answering a question, the PMDC president said that the country was exposed to a shortage of medical teachers in basic medical sciences, but different medical universities were in process of producing MPhils and PhDs in those subjects. “The country is self-sufficient in teachers of clinical sciences,”.

Replying to another question about members of teaching faculty found simultaneously associated with different medical colleges, the PMDC president said that the trend had been strictly contained through a rule under which all medical teachers were required to seek annual registration with the PMDC. The news

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SSUET students bag positions in declamation contest
Karachi: Students of Sir Syed University of Engineering and Technology (SSUET) bagged position in the Allama Iqbal Shield declamation contest organized by Higher Education Commission.

An announcement of the institution here on Sunday said that the event was organized to raise awareness about the benefits of education.

In the first spell of English competition held at Sir Syed University of Engineering and Technology, Fatima Saima Ahmed, Umar Ali and Muhammad Umar Khan secured top three positions respectively while Muhammad Umar Khan, Muhammad Athar Hassan and Aariz Mahmood clinched the first, second and third positions.

Second spell of the debate was held at NED University in which teams from all over Sindh participated.

Muhammad Umar Khan of Sir Syed University of Engineering and Technology won second position along with cash prize of 5000. app

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Closure of schools in kutcha areas criticised
Khairpur: Speakers at a discussion here have criticised the closure of schools in kutcha areas and described it as part of a conspiracy by feudal lords to deprive children of education.

They stressed the need for launching a campaign to press the government to reopen the schools, mostly set up during the British era.

The discussion was organised in Bhambho village in the kutcha area of Keti Mir Mohammad by the Young Boys Association, Bhitai Social Welfare Association and Bhandar Sangat to create awareness among villagers about the importance of education. The theme of the discussion was ‘Peace if people’s right’.

Left-wing activist Punhal Sario said that banditry was a conspiracy hatched by feudals and police to keep people of Sindh illiterate. When the government could hold talks with terrorists it could also negotiate with bandits to bring them back to society as responsible citizens, he said.

He said that feudal lords were using the fear of dacoits to keep people of kutcha and rural areas away from education. He said that the situation was forcing peace-loving people to leave the area. The situation in kutcha areas was similar to that in Karachi where killings and kidnappings had become the order of the day, he said.

Khairpur Civil Society chairman Mir Munawar Talpur said that education was the basic right of people and it made them aware of their rights and problems.

Khadim Hussain Mirani, Dr. Ghulam Rasool Ghumro, Comrade Hussain Bux Narejo, Mumtaz Rid, Shabbir Bhutto, Ramzan Memon, Aurangzeb Ghumro and Sultan Ghumro said that Autaqs had been a culture of kutcha areas and provided a forum to settle issues.

They stressed the need for restoring the forum and said that till 70s primary education was
common in kutcha areas which was later raised to the middle level.

They said that teachers used to educate children of fishermen in schools set up on boats in the Indus. They called upon the government to take measures to revive that culture in collaboration with social organisations. Later, a musical programme was held in which Abdul Ghafoor Soomro and others performed till early in the morning. A tableau presented by village boys depicted how feudal lords rigged votes with the help of police. Dawn

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Exports were recorded at $6.28 billion in July to December 2010 against $4.995 billion exports recorded in the same period last year. PHOTO: FILE

ISLAMABAD: Textile exports surged by 25.79 per cent during the first half (July-December) of the current fiscal year compared to the same period last year, despite challenges like energy shortages.

Textile exports from July-December 2010 were recorded at $6.28 billion against exports worth $4.995 billion in July-December 2009, according to data released by the Federal Bureau of Statistics.

Textile exports during December alone showed impressive growth of 15.47 per cent and 42.65 per cent over November 2010 and December 2009 respectively. Textile exports in December were recorded at $1.17 billion compared to exports worth $1.02 billion in November 2010 and $823.58 million in December 2009, the figures revealed.

Among major products that contributed to the positive growth was cotton cloth whose exports increased by 30.63 per cent. Exports of raw cotton increased by 13.91 per cent, cotton yarn by 26.49 per cent, yarn by 43.11 per cent, knitwear by 24.07 per cent, bedwear by 16.01 per cent, towels by 7.23 per cent, readymade garments by 34.99 per cent, art, silk and synthetic textile by 69.68 per cent, made-up articles by 21.48 per cent and other products by 47.73 per cent.

The commodities that recorded a fall in exports included cotton (carded or combed) and tents, canvas and tarpaulin, exports of which decreased by 43.6 per cent and 46.69 per cent.

Meanwhile, exports of food group increased from $1.45 billion in July-December 2009-10 to $1.54 billion in July-December 2010-11, showing an increase of 6.18 per cent.

Exports of petroleum products and coal surged by 35.33 per cent during the period under review, growing from $409.88 million to $554.71 million.

Refernce: Tribune

By Guest Author · Friday, Jan 21, 2011 0 Comments

Blackberry Torch 9800 Review:

Blackberry Torch 9800 needs no introduction. It has flabbergasted majority of dealers and consumers, both with its astonishing style and feature.

Today, Blackberry Torch 9800 is regarded as the ideal smartphone for all with a new operating system that has integrated all the trusted features of Blackberry itself while as the same time, procures a fresh and engaging experience for all with its easy usage and powerful design.

blackberry torch 9800 review Blackberry Torch 9800 Review: Premium Smartphone

Blackberry Torch 9800 has everything one can desire of a contemporary smartphone like redesigned interface, touch screen, trackpad, various messaging capabilities, social networking, RSS feeds, Blackberry Messenger, social networks and many other applications. This new smartphone by Blackberry is surely amongst strong multimedia rivals in the industry with dedicated applications like YouTube and Podcasts.

Display, Size and Design:

Like other blackberry mobiles,  Torch 9800, all you need to do is use your fingers for any zoomed in and out effects. The optical track pad of this smartphone is quite facilitating as well. Experience an impressive touchscreen handset with on-screen keyboard as well.

With a slider QWERTY and keyboard backlighting, benefit with a 3.2 inches touchscreen that displays 16M colours, multi-touch input methods and enhanced proximity sensor for automated turn-off. Total weight of this handset is around 161 g and comes with dimensions of 111 x 62 x 14.6 mm.

BlackBerry Torch 9800 Blackberry Torch 9800 Review: Premium Smartphone

Memory and Memory Cards:

Blackberry Torch 9800 is equipped with an 8GB memory supported with an extension slot as much as up to 32GB with the help of a microSD card.

Hence, the Blackberry Torch 9800 user can now indulge in any inspirational activity with the handset’s ample storage benefit. The internal storage of the phone is around 4GB, 512MB Ram. Hence, you can expand your storage space with extendable supports and relish the surrounding auras without any limitations to it.


This is absolutely beneficial for all Blackberry Torch 9800 users. You can talk about anything for extensive durations with this impressive smartphone. It facilitates 5.8 hours of talktime, 30 hours of music play and around 6 hours of video playback.

On an elaborated scale, the handset is equipped with 21300 mAH removable as well as rechargeable lithium-ion battery. Enjoy all entertainment and communicative features of this handset without any restrictions to it and cherish what you have, an ultimate extravagance!

BlackBerry Torch 9800 Battery Blackberry Torch 9800 Review: Premium Smartphone

USB, Bluetooth, Wi-Fi:

Experience Wi-Fi access to Blackberry Internet Bundle and Enterprise Server with GPRS (32-48kbps) and EDGE (236.8kbps) support of Class 10 with Blackberry Torch 9800. It also provides with WLAN support of Wi-Fi 802.11 b/g/n and Bluetooth featuring c2.1 with A2DP. Enhance your experience further with microUSB v2.0 support as well.


Blackberry Torch 9800 is equipped with 5MP that features flash, image stabilization, 11types of photo modes, video recording and quite impressive continuous auto focus. Now you can capture all the spontaneous moments with the help of this tech-savvy handset. The handset provides with 2x digital zoom as well.


Blackberry Torch 9800 makes all your dreams come true with its extensively developed applications and highly advanced software. All users can filter through the available social networks and RSS feeds within a single view and also update these social networks with one post.

The major benefit of Torch 9800 comes with its multiple website opening manageability alongwith touch and tab browsing. You can bookmark any preferred icons and customizable names and access them directly via the handset’s home screen.

BlackBerry Torch 9800 Softwares Blackberry Torch 9800 Review: Premium Smartphone

Some Insight on Performance:

Exploring into the performance of the Blackberry Torch 9800, since it has been sometime to its launch, one can account to real user reviews as per their experience.

Though, there are many benefits of the handset, the handset’s poor visual quality has been much critically evaluated. However, other software applications and features are all the more impressive and thereby, even after it has been a few months to the handset’s launch, it is still accumulating a lot of popularity amongst the consumers.

Blackberry Torch 9800 Video Review:

For those who prefer dynamic visuals over text, this video review explains the mobile inside out.

0 Blackberry Torch 9800 Review: Premium Smartphone

Conclusion and Prices:

Initially the price for this smartphone was set pretty high, however, since some time has past, the price has gone down and as of now it can be baught online for the price of  50,000 PKR as suggested at mobile prices .

You can buy Blackberry Torch 9800  from HomeShopping.PK at following prices:

Coming to conclusion, the impression of the Blackberry Torch 9800 is rather incredible and exquisite due to its extravagant style and features. The handset is looked upon as a strong competitor for other brands, even for its own brand models due to the variety of features inculcated in the Blackberry Torch 9800.

This is why it is being counted upon one of the best sellers on the market today with positive reviews by the dealers as well as the consumers. Buy it today and experience the same luxury with its remarkable features and performance!

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Tags: android, blackberry mobiles, BlackBerry Torch 9800, mobile phones, mobile prices, mobile prices in pakistan, mobiles, Pakistan, smartphones

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By admin · Thursday, Jan 20, 2011 3 Comments

Dear ProPakistani,

I am writing this to register my complaint and protest against NADRA Kiosks, which are to help subscribers pay their utility bills with ease.

Unlike what NADRA claims, my first and probably the last experience with NADRA Kiosks went horrible. My paid amount didn’t reach to the SUI Northern Gas and I was billed again with extra charges for the service that I had paid already for.

This happened as NADRA didn’t punch my bill and transaction was not carried away.

I am sure this is not only me. There must be thousands of other customers who would be bearing the same brunt. I have heard WAPDA linemen telling subscribers to not to pay bills at NADRA Kiosks as they don’t punch bills at time, or even after time.

I am attaching scanned copies of my bills hereby for your reference:

I heave heard that various NADRA e-sahulat centers have ran away with millions of rupees in their pockets, which were submitted by poor gas and electricity subscribers, which never reached to the companies. All these subscribers had to pay their utility bills again.

I wonder, if this country has any rule to implement? and if there is anyone who could listen to the pleas of poor public? Is there anyone who can question NADRA on this?

A concerned citizen,


Letter written to ProPakistani reflect readers thoughts, feelings and experiences. ProPakistani may or may not, partially or fully, agree with content of these letters. ProPakistani bears no responsibility in any manner of the content produced in these letters/emails.

You can write to us by visiting this page or email us here: letters [a] (remove spaces and replace [a] with @ )

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Tags: Bill Payment, Corruption, Fraud, Industry, IT, NADRA, Utilities

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Supporters of the opposition National Democratic Alliance (NDA) take part in a rally to protest against alleged government corruption. PHOTO: AFP/FILE

NEW DELHI: Rising corruption is damaging India’s social fabric, prominent business leaders, judges and economists warned on Tuesday in an open letter to the government.

A series of graft scandals erupted last year, including a massive telecoms licenses scam that has undermined Prime Minister Manmohan Singh and a probe into corruption related to the Commonwealth Games.

The open letter, which made the front page of the Times of India, was signed by 14 people including Azim Premji, the founder of software giant Wipro, who is well known for his business ethics and philanthropic work.

Also among the signatories were the heads of carmaker Mahindra & Mahindra, leading conglomerate Godrej & Boyce and HDFC bank, as well as senior judges and former governor of India’s central bank Bimal Jalan.

They expressed concern that India’s rapid growth was being derailed by corruption, which they called “the biggest issue corroding the fabric of our nation” and one that needed to be tackled “on a war footing”.

Bribes, extortion and fraud are part of everyday life in India, ranging from small “sweeteners” paid to police to avoid traffic offenses to the recent telecoms scandal that may have cost the government $40 billion in revenue.

The signatories recommended that investigative agencies be free from political interference and said that India needed “genuinely independent” regulatory bodies in addition to the courts.

They also took a swipe at the opposition for causing weeks of parliamentary deadlock by protesting over the telecoms scandal, in which second-generation mobile phone licences were sold off at bargain prices.

“It is imperative to establish ways and means, for every Indian, to feel that they have genuine equal opportunities, access to decision makers and a stake in India’s progress,” the letter said.

By Saleh Sikandar · Thursday, Jan 20, 2011 1 Comment

BGM Djuice Introduces Background Music ServiceFollowing Ufone, exactly after one year, Djuice is now offering background music service for its customers.

With this service, subscribers can play music and sound effects in the background of voice calls.

You can Play your favorite song in the background, or play sound effects like kiss sound (yes, that’s true with Telenor), boisterous laughter, flushing sound and many more during your BGM call.

How to use the service:

Dial 666 and Press 1 to make the BGM call or Press 2 to listen / edit songs in your existing BGM playlistBGM playlist consists of 10 songs, amongst which 3 are set as default songs that can replaced; additionally now you can also use default sound effects like boo-ing someone on hot key 8 and burping sounds effect on hot key # during the BGM call. Sound effects are also replaceable.If you don’t wish to add any new songs or sound effects to your existing BGM playlist than you can directly Dial B-Party number with prefix 666 e.g.66603xxxxxxxxx


IVR Call Charges: Rs. 5 + Tax per MinuteContent Purchase Charges : Rs. 5 + Tax per ContentContent Renewal Charges: Rs. 5 + Tax per Content


Calls can only be made to Mobile Operators in PakistanCustomer can Press 0 to discontinue the existing call and dial another numberValidity of the Content (Song or Theme) is for 30 Days – Upon 30 days there will be Auto-Renewal unless opted outpixel Djuice Introduces Background Music Service If you like this post then you may also like receiving latest interesting stories Every Morning in your email Click here to Subscribe

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Tags: back ground music, customers, djuice, music, services, Telecom, Telenor, VAS

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The government has appointed Abdur Rauf Chaudhry secretary of the Ministry of Information Technology and Telecommunications on temporary basis.

KARACHI: The government has appointed Abdur Rauf Chaudhry secretary of the Ministry of Information Technology and Telecommunications on temporary basis.

During his tenure, he will make efforts to resolve the issues of Universal Services Fund (USF) and research and development fund. “With the deputation of Chaudhry, the ministry has been made functional for the first time under the current setup, now that a minister and secretary have both assumed their offices,” said telecom analyst Saleh Sikandar.

The IT ministry had previously been working without a minister for over two years, while there has been no secretary for nearly a month.

Refernce: Tribune

By Fawad · Wednesday, Jan 19, 2011 11 Comments

warid new logo Warid Shuffles its Management; Whats on the Cards?

Warid secured over 17 million subscribers and a network covering 6800 destination, 550 cities throughout Pakistan. In terms of subscriber base Warid is Pakistan’s fourth largest cellular operator but in terms of service excellence, Warid is Pakistan’s unrivaled cellular service provider.

Company began 2010 embroiled in news of a takeover by a competing cellular company. A year later, it still remains embroiled in the same news with a different company now being named as the likely acquirer.

The rumors of its biggest shareholder, the Abu Dhabi Group, planning to exit the Pakistani landscape moved to substantiate the takeover news, only for the Arab owners to publicly refute all such matters.

The daily business for Warid and its consumers continues unabated. The musically-entwined adverts featuring the nation’s top acting talents, strumming their best poses to send a message of some great deal that the company is offering.

But the periodic results are speaking volumes of a company trying to re-gather an understanding of the market and its focus. Among all cellular companies in Pakistan, Warid and Ufone were the only ones to show a negative trend in subscriber numbers, as per the PTA report for 2009-10 FY. According to inside reports, Warid has lost over a million subscribers in the last year, including corporate clientele.

While this churn of users is not an identifier of the network quality, it is a serious consideration of the business model that has been implemented. When Warid launched 6 years ago, it used the holding group’s Bank Alfalah network to push sales of its postpaid segment. Relationship officers, whose primarily role was to find lucrative accounts for the bank, were being forced to get customers to sign on to postpaid connections with Warid.

If analyzed, there are two sides to look at here; the utilization of established means of consumer reach allowed for a quick access to prospective clientele but the lack of long term vision in the sales model meant a lack of vision of addressing the market needs.

Enter 2011, and the Abu Dhabi Group’s management has just played a fresh round of musical chairs. With the departure of some top executives, the head of the group has sent Mr. Zouhair Khaliq as the Executive Director on the boards of its telecom and broadband operations; Warid and Wateen. Mr. Naeem Zamindar and Mr. Muneer Farroqui retain their roles as CEO of Wateen and Warid respectively.

However, what has sent minds in overdrive across the industry is the one fact shared by all three operational heads; all were executives of another cellular company in the not too distant past, one which is being talked of becoming the acquirer of Warid.

Most industry analysts see the shuffle as a means of easing the acquisition process; placing individuals who are familiar with the system and personnel of the prospective new owner.

On the other side, a positive outlook is being encouraged with the sense that the new management is being placed to return the company to greener pastures with a better market understanding and without the need for ownership change.

How the ‘Life’ of Warid’s Network changes with new management? Let’s wait and watch!

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Tags: Acquistion, business model, managment, Merger, Revenues, sales, strategy, Telecom, Warid

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